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Localization Professionals Converge in Seattle October

Wednesday, 12 October, 2005

Competition Takes a Back Seat to Collaboration

Seattle, Washington, USA -- All of the major players in the world of translation and localization will be arriving in Seattle for what is predicting to be the most well-attended Localization World Conference yet. Bell Harbor will see 400+ translation tools, service providers and clients from over 100 companies and 22 countries who are gathering to harness the latest the industry has to offer.

More and more US companies are finding the need to localize in order to join the emerging global economy; therefore, language translation tools and services have become a must. Local Seattle companies like Microsoft, Getty Images and Portland based Tektronix will be among some of the clients in attendance who are currently employing modern day localization services in their global business strategies.

The conference, produced in cooperation with GALA, the Globalization and Localization Association, offers sessions about new business methods and practices that are applicable for anyone involved in localization.

"Localization World does a great job of creating a forum and setting a tone for collaboration," insists Joe DiDamo, translation service provider Moravia Worldwide's VP of Global Business Services. Moravia, a GALA member company, is one of the premier vendors providing translation services to Seattle companies like Microsoft.

By coming together to discuss issues such as industry and pricing standards and new tools and technologies, these companies hope to strengthen the level of quality and service they are providing their current clients and in turn, galvanize the message they are sending to potential clients about the need to localize. Seattle-based translation tools provider Sinometrics is eager to collaborate with like-minded companies from around the globe.

"It's about sharing tools, processes, ideas for marketing and additional revenue sources," states GALA member and Sinometrics CEO, Rick Myers. "I'm not interested in learning how to compete locally or with the large corporate giants. I want to know what companies away from home like Sinometrics are doing to become more profitable."

The idea of collaboration is crucial to such a burgeoning industry. Localization tools and service providers are determined to teach American companies the importance of globalizing their marketing efforts and translating their product messaging.

"Imagine if you bought a Toyota or BMW and your owner's manual was in Japanese or German," stated localization consultant Renato Beninatto of Common Sense Advisory. "This is an example of what American companies often try to do when they enter international markets."

Prior to the conference on October 25, GALA will be holding its annual member meeting. GALA is also hosting a special vendor collaboration seminar at the LW conference. In this interactive session, a panel of GALA members will share ideas and strategize on how small companies can work together to create large-scale solutions.

For more information on the Localization World conference in Seattle October 26-27, visit www.localizationworld.com.

GALA is an international non-profit association that promotes translation services, language technology and language management solutions. The 165+ member companies worldwide include translation agencies, localization service providers, globalization consultants, and technology developers. GALA companies share a commitment to quality, service, and innovation in helping clients reach global markets. www.gala-global.org