Lionbridge Sponsors California State University, Chico Localization Program; Awards Two Program Scholarships
Lionbridge Content Solutions Director to Lead Session on Advanced Workflow
WALTHAM, Mass., Lionbridge Technologies, Inc., (Nasdaq: LIOX - News), today announced its sponsorship of the new Localization Certification Program from California State University (CSU), Chico. The Localization Certification program began in April 2006 and culminates with a three-day Summer Workshop, June 20-22, 2006, on the CSU Chico campus. As a global leader in localization services, Lionbridge is working closely with CSU Chico to provide education and training in advanced Localization and International eBusiness to help students and businesses compete in the new global networked economy. The company also announced it named CSU Chico students Wesley McMahon and Cory Ferreria as recipients of its inaugural program scholarship. The students were honored for their interests, coursework, and achievements in the areas of localization and global business.
"As companies rapidly expand their global operations and the notion of a multi-national organization is radically transformed, businesses require professionals well versed in global operating strategies. As the largest localization services provider, Lionbridge brings tremendous global expertise to our curriculum and we welcome their support and collaboration," commented Nitish Singh, CSU, Chico associate professor, director of the College of Business Localization Program, and author of The Culturally Customized Web Site.
Participants in the program will receive a "triple" certification from CSU, Chico, the Globalization and Localization Association (GALA), and The Localization Institute. Localization is an emerging, multi-discipline field that focuses on how organizations develop linguistically and culturally appropriate software, marketing, web sites, strategies and messages for a diverse global audience. Professionals charged with international marketing, translation, localization and other business functions must now possess a blend of industry-specific knowledge, technical e-business skills, language translation management experience, and a cultural understanding of the people and markets they serve.
The Summer Workshop features 24 hours of on-site instruction, discussions hosted by industry leaders including Lionbridge's Content Solutions Director, Michael Rosenblatt, and an intensive, hands-on lab experience. Mr. Rosenblatt will lead a session on advanced workflow titled: "Localization Workflow: Process, Tools, and Strategies."
"Professor Singh is breaking new ground with this unique educational initiative," said Kevin Bolen, Chief Marketing Officer Lionbridge. "Our customers have clearly recognized that localization and globalization issues are touching nearly every aspect of their organizations. This program will prepare individuals in all fields to expand their skills and add greater strategic value to their organizations."
To learn more about the Localization Program at CSU Chico, visit http://www.csuchico.edu/localize.
About Lionbridge Lionbridge Technologies, Inc. (Nasdaq: LIOX - News) is a leading provider of globalization and testing services. Lionbridge combines global resources with proven program management methodologies to serve as an outsource partner throughout a client's product and content lifecycle - from development to globalization, testing and maintenance. Global organizations in all industries rely on Lionbridge services to increase international market share, speed adoption of global products and content, and enhance their return on enterprise applications and IT system investments. Based in Waltham, Massachusetts, Lionbridge now maintains more than 50 solution centers in 25 countries and provides services under the Lionbridge and VeriTest brands. To learn more, visit http://www.lionbridge.com.