LANGUAGE STANDARDS FOR GLOBAL BUSINESS? SUMMIT BARCELONA ANNOUNCES KEYNOTE SPEAKER
San Diego, CA, USA
The Language Standards for Global Business Committee is pleased to announce Jesús Cañizares, Standardization Technical Officer of AENOR (an organization dedicated to the development of standardization and certification (S + C) in all industrial and service sectors), and Secretary of the Spanish Translation Task Force for the ISO Working Group on Social Responsibility, will deliver the keynote presentation at their Summit in Barcelona on May 29, 2006.
Mr. Cañizares, a specialist in industrial management, is responsible for standardization activities in the field of Social Responsibility, R&D&I, Knowledge Management, Logistic, Translation services, Maintenance and Retail Trade.
In keeping with the theme of the Language Standards Summit, “Involving the Stakeholders,” Mr. Cañizares will describe how an industry standard can affect a market, the economic benefits of standardization a company might see, and the desirability of standardization over regulation. ,
“Standards are the building blocks of any growing industry,” said Summit chairperson Donald A. DePalma of Common Sense Advisory. “Everyone who buys complex or technically sophisticated products relies on standards to save money, ensure interoperability, and protect their investment over time.”
Reprising the highly praised non-commercial, non-sponsored, and discussion format of the first Language Standards Summit held in Berlin last December, the keynote will be followed by a series of highly interactive panels moderated by experts in the field of cross-language technology, services, and global business. Representatives of the European Committee for Standardization (CEN), American Society for Testing and Materials (ASTM), International Standards Organisation (ISO), the OSCAR special interest group of the Localisation Industry Standards Association (LISA), and the Organization for the Advancement of Structured Information Standards (OASIS will describe the intended impact of their standards.
In counterbalance, the demand-side concerns with applying global language and process standards will be represented by high-tech, manufacturing, government, language service and technology providers. Moderated by industry experts such as Yahoo’s Tex Texin, Brigham Young University's Alan Melby, and ArchiText's Hans Fenstermacher, the panels promise to engage delegates in active discussion and debate as they did in Berlin last December. One specialty panel, open to members of ASTM and CEN not registered for the Summit, will discuss the impact of EN15038 and ASTM 15.48 on translation process and workflow.
Tex Texin of Yahoo Inc., who will moderate the user-oriented panel “Can Humpty-Dumpty Use a BlackBerry?”, said “The Berlin Summit demonstrated it is possible to have meaningful discussion of standards that leads to improved understanding and action. We highlighted the importance of distinguishing the intent and the domain of standards, so that they are not misapplied to similar-looking applications that they do not fully support. The May Summit gives us an important opportunity to further explore potential usage scenarios and how well the standards match their linguistic requirements.”
Felix Sasaki of the W3C added that “the Berlin Summit in December provided a heretofore unique opportunity of interaction between a great variety of groups: developers, implementers, users of standards, and high-level managers from large institutions, who are key decision makers for choosing and applying new, standardized technologies. Especially in the area of language standards, such an interaction is highly needed and will be beneficial for all participating parties. A sustainable outcome can be expected from the May Summit, since it encompasses participants from manufacturing, government, language services and technology providers.”
Among the outcomes of the Barcelona gathering will be continuing work on an open forum for discussing language standards. Attendees of the Berlin Summit saw the need for a Wiki for Standards and since December have developed the framework for this open forum. The delegates to the Barcelona Summit will discuss the status of this effort and update plans for its evolution. The first phase of the Wiki is located at http://www.wikiforstandards.org/en/index.php/Main_Page. The standards portal can be found at: http://flrc.mitre.org/References/Standards/index.pl
“This Summit is unique in the level of interaction between and among panelists and delegates,” noted chairperson DePalma. “We look forward to an active exchange of views, progress on extending the Wiki for Standards, and raising the level of discussion about these very important specifications for building and expanding global business.”
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About The Language Standards for Global Business© Summit The Summit provides a forum for experts from standards organizations and user communities to sort through the many new standards and contrast requirements, and rank their effectiveness. Attendees benefit from the analysis, and apply it to the selection and employment of products and services used in their organizations. Those involved in developing standards will attain a better understanding of the community needs and applications.
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