Korean Air Selects TransPerfect for Website Localization
NEW YORK & SEOUL, December 4, 2012 – TransPerfect, the world’s largest privately held provider of language services and translation-related technologies, today announced that it has been retained by Korean Air to localize its website, www.koreanair.com, into nine languages. The agreement includes language services as well as TransPerfect’s GlobalLink globalization management technology.
Serving 124 cities in 43 countries, Korean Air is a global airline and the flag carrier for South Korea. With a worldwide footprint, Korean Air’s priority is to offer top-quality online content to customers in the languages most common to the passengers throughout its network, which include Chinese (Traditional and Simplified), French, German, Japanese, Korean, Portuguese, Russian, and Spanish.
To facilitate the creation and deployment of multilingual content, Korean Air has elected to use TransPerfect’s GlobalLink Project Director, the hub of the GlobalLink globalization management system. Website translations, terminology management, and in-country review will be managed through GlobalLink to automate key processes and improve overall language quality and consistency.
“With such a broad and diverse customer base, Korean Air knew the importance of having high-quality multilingual content available online for its global customers,” said TransPerfect CEO Liz Elting. “Playing a role in their growth on the global scene is rewarding for us, and we look forward to continuing to help them achieve their international goals."
About Korean Air
Korean Air, with a fleet of 146 aircraft, is one of the world's top 20 airlines, and operates more than 400 flights per day to 124 cities in 43 countries. It is a founding member of the SkyTeam alliance, which together with its 19 members, offers its 552 million annual passengers a worldwide system of more than 15,000 daily flights covering 1,000 destinations in 187 countries. In 2011, Business Traveler named Korean Air the best Asian airline for the fifth consecutive year, while Global Traveler awarded the airline with best airline in northern Asia and best airport staff/gate agent. The carrier won the 2010 global travel catering distinction award by Pax International magazine while World Traveler magazine rated it as having the world’s best inflight service. Travel & Leisure magazine readers say it is one of the world’s top 10 international airlines and readers of Conde Nast Traveler magazine voted Korean Air one of the world’s top ten global airlines. More on Korean Air's programmes, routes, frequencies and partners is available at www.koreanair.com.
With annual revenues of more than $300 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in more than 80 cities on five continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.