Interwoven, Hilton International, and Translations.com to Host Webcast on Improving Customer Experie
SUNNYVALE, California, USA -- Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that it will host a webcast with Hilton International and Translations.com, entitled "Hilton International: Global Reach, Local Touch." The webcast is sponsored by the American Marketing Association (AMA), one of the largest professional associations for marketers. Attendees will learn how Hilton International has been able to improve customer experience worldwide through the delivery of personalized, localized content across its global Web properties, providing customers with the most relevant customer experience.
The Business Challenge: Hilton International operates over 400 hotels across Europe and Asia including 260 Hilton-branded hotels as well as an additional 140 Scandic properties. In 2002, Hilton International outlined an aggressive strategy to build a series of highly-personalized and localized Web sites for its largest markets including the UK, Germany, and Japan. As part of this initiative, local language Web sites were also to be developed for the Hilton-owned Scandic brand hotels across the key Scandinavian countries and Finland. The company was faced with a number of challenges in implementing this new strategy. The project required the translation and editing of more than 4.5 million words of content and over 25,000 individual content files. Additionally, Hilton International had to ensure that a smooth and seamless process was put in place for Web content contributors from around the world to submit, edit, and maintain content. The over-arching operational objective for Hilton International was to empower local hotel properties to directly contribute to and maintain their new localized sites, while still enabling a high degree of brand consistency for the best possible customer experience across all of Hilton's sites.
To address these challenges, Hilton International implemented the Interwoven Web Content Management (WCM) solution to establish a common platform for business users around the world to seamlessly contribute and maintain localized Web content; this was in combination with Translations.com's GlobalLink enterprise language solution to support the translation of content across seven different languages. Fully integrated, the Interwoven and Translations.com solutions provided Hilton International with a comprehensive global content solution they could put in place immediately to accomplish their aggressive customer experience objectives. As a result, the company has been able to successfully create and provide a personalized customer experience across eight new localized Web sites representing the company's hotel properties across three continents and seven different languages.