Interwoven and SDL Deliver Global Customer Experience Management Solution
Joint Solution Enables Enterprises to Increase Customer Satisfaction and Loyalty on a Global Scale
Interwoven GearUp '06 Conference April 3, 2006 Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, and SDL International (London Stock Exchange: SDL), a leader in the emerging market for global information management (GIM) solutions, today announced that they have entered into a partnership to deliver a joint solution for global customer experience management. Powered by a best-in-class combination of software, process management, and best practices, the solution enables multinational companies to increase their customers' loyalty and satisfaction in markets around the world. The solution is being highlighted this week at Interwoven's GearUp '06 conference in Hollywood, Florida, including demonstrations during the event's keynote address, at the SDL booth (#104), and in a joint Interwoven-SDL presentation on delivering the global customer experience.
In related news, Interwoven today announced that it is delivering the industry's most robust solution for end-to-end Customer Experience Management with the support of an extensive partner ecosystem including industry leaders such as SDL (see, Interwoven Extends Customer Experience Solution with Global Ecosystem of Leading Technology and Systems Integrator Partners).
As companies across all markets and industries strive to deliver a better customer experience, it has become essential to ensure that local business and language requirements are met, as well as ensure brand consistency across global markets. According to leading analyst firm IDC, the "interest in Global Information Management solutions will accelerate as companies recognize the opportunities to increase the international strength of their brand, gain untouched mindshare with new foreign consumers, maintain a strong internal corporate image, and shorten time-to-market for new products and services. All of which will lead to increased brand awareness, improved customer satisfaction, and accelerating global revenues."* Global information management solutions empower organizations to accelerate the delivery of high-quality multilingual content to global markets.
Together, Interwoven and SDL empower enterprises to provide an optimal customer experience worldwide by unifying companies' global information lifecycles, from authoring to content management to localization to publishing. Enterprises can deliver global content efficiently and responsively through the integration of Interwoven content management, content intelligence, digital asset management, and multi-channel publishing capabilities with SDL translation management, authoring assistance, and language services. Additionally, approved messaging and content is made available across multiple languages and channels, enabling simultaneous product and campaign launches on a global scale.
As a result, companies can achieve key strategic customer experience objectives including:
- Increased Customer Loyalty: through improved quality of customer experience, interaction and collaboration, and the adaptation of content to meet local needs;
- New Revenue Channels: by extending the company's reach into additional international markets and supporting rapid publication through multiple channels;
- Consistent Global Branding: by supporting the accurate delivery of brand content in local languages, reusing approved language content, and maintaining a global term base;
- Reduced Communication Costs: by optimizing the reuse of content, automating content processes, shortening content time-to-market, and more efficiently facilitating simultaneous product and campaign launches worldwide.