Ignis Asset Management Selects SDL Tridion to Launch European Expansion Programme
Ignis opts for new Web Content Management platform to create multiple European sites
Maidenhead, U.K. - 15 June 2010 – SDL, the leading provider of Global Information Management solutions, today announced that it has added Ignis Asset Management to its string of new business wins following the news that the asset management company has purchased its Web Content Management (WCM) solution and Archive Manager system to help launch its European expansion programme.
The selection of SDL Tridion® demonstrates the product’s growing reputation in the financial services sector - www.sdl.com/en/events/news-PR/2010/online-banking-business-paper-by-sdl.asp with many financial institutions already having adopted the Web Content Management solution to create a tailored, individual approach to a customer’s online experience.
With £69 billion of assets under management, Ignis offers competitive propositions for advisers and investors. In July 2009, Ignis announced its intention to reach out to the European markets but faced the challenge of managing multiple sites in multiple languages. The company found that its current Content Management System platform was unsatisfactory – it was unable to support the necessary changes in accordance with the needs of the business and there were ongoing difficulties with maintaining the system.
After a nine month selection process where a number of vendors were evaluated, SDL Web Content Management Solutions division fought off competition from three other vendors at the final stage with the superior functionality provided by SDL Tridion, including the integration of multilingual options for content that will be needed on the European stage. Working with implementation partner, Reading Room, the solution is due to go live later this year.
“Any business undergoing European expansion will find a host of different complexities arising from a content management point of view,” said Tim Norman, Northern European Sales Director at SDL Web Content Management Solutions division. “After an extensive selection process, Ignis chose us because our platform offers not only a multifunctional Web Content Management solution enabling multilingual content across a range of sites, but the ease of use and a high quality of execution that they weren’t receiving beforehand.”
SDL is the leader in Global Information Management solutions, which provide increased business agility to enterprises by accelerating the delivery of high-quality multilingual content to global markets. The company’s integrated Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information that reaches multiple audiences around the world through different channels.
Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony and Virgin Atlantic. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 50 offices in 34 countries. For more information, visit www.sdl.com.
About SDL Web Content Management Solutions
SDL’s Web Content Management Solutions division delivers the leading enterprise class Web Content Management platform, SDL Tridion. SDL Tridion enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.
About Ignis Asset Management
Ignis Asset Management has a unique structure that is designed to deliver outperformance across a broad fund range and meet the varying needs of clients. Formerly Resolution Asset Management, Ignis was rebranded in November 2008. It is totally independent and manages around £67 billion* on behalf of UK and overseas retail and institutional investors. This robust capital base provides long-term financial stability, an important consideration for investors.
Dan Purvis (Octopus )
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