GALA Announces LT Advisor
New platform for language tool comparisons and customer ratings
Seattle, WA (USA)
The Globalization and Localization Association (GALA) today officially launched its new platform for language technology specifications, ratings, and reviews. LT Advisor is a free, interactive directory of tools and technologies related to translation and localization. The platform offers a growing list of software and user reviews.
"Because it is from GALA, the world's largest non-profit trade association for the language enterprise, LT Advisor is the industry's first free, independent platform for evaluating and comparing language technologies," said Hans Fenstermacher, CEO of GALA. "Technology buyers can now search for products using their own criteria and compare features side by side. And developers of language tools can monitor their reputations and engage with customer communities directly."
According to Nielsen's latest Global Trust in Advertising report (2012), online reviews are the second most trusted source of brand information and messaging, behind personal recommendations. The reviews and comparisons in LT Advisor are focused on helping buyers choose tools that are right for them. LT Advisor is community-driven, and GALA invites all industry stakeholders to add content at www.gala-global.org/LTAdvisor.
LT Advisor was developed by GALA in collaboration with the German Research Center for Artificial Intelligence (DFKI).
The Globalization and Localization Association (GALA) is the worldwide voice for the language industry and a resource for the language business. The association supports its members and the language industry by creating communities, championing standards, sharing knowledge, and advancing technology. GALA is the world's largest localization trade association with around 360 member companies from over 60 countries. More information: www.gala-global.org.