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Frontiers of Localization Education: The Localization Program at California State

By: Nitish Singh (California State University, Chico)

29 June 2006

As the localization industry is evolving, consolidating, growing and creating a unique industry-market space for itself, it has reached a critical mass where it will need a constant supply of skilled personnel. Few academic initiatives exist right now that provide comprehensive education in localization.

The Localization Program at California State University, Chico was established in 2005 with the goal of providing education, training and outreach in localization and international e-business to help students and businesses compete in the new global, networked economy.

To effectively prepare students to participate in this industry we need to provide them with a skill set that is a blend of technological expertise, industry-specific knowledge, e-business skills, inter-cultural communication effectiveness, linguistic savvy, cultural understanding and international business orientation. Combining this diverse skill set could be challenging for any one department on campus. Thus, the inter-disciplinary Localization Program (www.csuchico.edu/localize) at California State University, Chico is offered through the College of Business and is supported by the Department of Finance and Marketing, the Department of Foreign Languages and Literature, the Department of Accounting and MIS, the Office of International Programs, the Self Instructional Language Program, and the Center for Regional and Continuing Education.


The Localization Program offers full-time students a track option to complete 18 credit units spanning 96 weeks and gain comprehensive training in localization and international e-business. It also offers opportunities for non-traditional students and professionals to get trained in localization.

This year our Localization Program and Continuing Education Department, in conjunction with our primary partners GALA and The Localization Institute, as well as our supporting partners Austin Community College and MultiLingual Computing, are organizing a Localization Certification program for students and professionals at various stages of their career paths in localization, translation and business-related fields.

The goals of the Certification Program are:

  • To provide quality and affordable education and training in localization and international e-business
  • To help create a well-trained work force that can take up several different roles in the translation and localization industry and related business fields
  • To help entrepreneurs learn a skill set to effectively conduct international e-business
  • To provide a well-recognized qualification offered by California State University, GALA and The Localization Institute
  • To provide an opportunity to participants to get tested and certified

The Certification in Localization has two components:

  1. 45 hours of online instruction in the form of videos, PowerPoint presentations, lecture notes and interactive quizzes. This online module will provide a broad understanding of all major localization concepts and concepts related to conducting international e-business and international site design.
  2. 24 hours of face-to-face interaction and lab work at California State University, Chico. The workshop will be held June 20-22, 2006 and will bring in industry experts to train participants in important localization concepts and localization tools.

Who Will Benefit:
This certificate program will not only provide training in the field of localization but will also focus on important issues and strategies related to successfully conducting international e-business. Thus, this program will be of benefit to professionals such as:

  1. Localization professionals
  2. Translators
  3. Project managers/executives
  4. Businesses development executives
  5. Web development professionals
  6. International marketers/Marketing executives
  7. Entrepreneurs and small businesses wanting to design international websites

For more information and to take advantage of our early registration please check our website at www.csuchico.edu/localize.

Professor Nitish Singh heads the Localization Program at California State University, Chico. He has been actively researching and publishing in the localization field for the past 6 years and has recently authored a book, The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace.