Extreme Localization Makeover: Ccaps to Sponsor Think Latin America Event in Brazil in 2010
Celebrating 10 years, Ccaps partners up with IMTT to put on this invitation-only event where some of the world’s most famous brands will reveal the secret to their success in the Latin American market.
In April 2010, the Rio de Janeiro beach town of Buzios will set the stage for a special gathering of some of the world’s leading brands in Brazil. Think Latin America will involve the participation of giants such as The Coca-Cola Company, MGM Networks, VeriSign,VMware, Xerox, Plaxo and CEVA Logistics, which will reveal their strategies for conquering this market. The boutique event is by invitation-only, and the program will include only the chief minds and most influential professionals in their fields.
Founded in Rio de Janeiro, Brazil, in 1999, Ccaps grew over 1,000% during its first five years of existence and has recently achieved an impressive growth in times of economic difficulties around the world. Considered a specialist in the Brazilian market, the company serves large corporations and key players in the localization market. In celebration of its 10th anniversary, Ccaps decided to support and sponsor this prominent event.
As the Gold Sponsor for the event, Ccaps is also helping IMTT, the event organizer, with the overall logistics and program. Ccaps will host the opening cocktail together with Ushuaia Solutions, the Argentinean company with which Ccaps partnered to provide a regional language solution.
According to Managing Director, Fabiano Cid, "this is a very important opportunity for Ccaps because Think Latin America is the first event of its kind in Brazil, and perhaps in the whole region. As a leading provider of localization services for Brazilian Portuguese and Latin American Spanish, we had to be at the forefront of this unique enterprise."
Maria Cecilia Maldonado, Managing Director of IMTT, emphasized the importance of hosting the event in Brazil, a strong country in the region, where the localization industry leaders seem to be finding great potential and economic stability to expand their operations. "Fabiano and I came up with this idea in Cordoba during the IMTT 6th Language & Technology Conference and we just could not stop thinking about it," said Maldonado. "We believe this gathering will break some new ground in the industry by proving the perfect scenario for clients to discuss their common issues in Latin America."
The region continues to grow and attract investments as the population climbs the social ladder and increases its purchasing power. Event participants will hear from high-ranking marketing experts how to reach the 570 million consumers who live there, learn lessons from peers, partners and competitors and get advice on best practices when localizing for Latin America.
For further information on the event, please visit www.thinklatinamerica.com or contact Maria Cecilia at [email protected]. To continue receiving news on Think Latin America, make sure to join the IMTT mailing list by clicking the Click Here button in the Subscription section of the home page and to provide your email address in the appropriate field.
About CcapsCcaps is a translation and localization provider specializing in Brazilian Portuguese and Latin American Spanish. Working with 15 different language pairs, it offers software and web localization, translated content maintenance (online and offline), and multimedia. These features, combined with excellence in project management, have made Ccaps the growth leader in its segment since its foundation in 1999. For more information, please send an email to [email protected].