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ENLASO (translate.com) to host Webinar on Localizing the Online Dating Experience

Tuesday, 13 February, 2007

BOULDER, Colorado, USA -- ENLASO Corporation, a leading provider of online dating and social networking translation and localization solutions, today announced that it will present a live Webinar March 1st, 2007, titled "Go Global and Localize the Online Dating Experience."

Part of ENLASO's educational Webinar series, "Go Global and Localize the Online Dating Experience" will feature online dating and social networking localization expert Yves Lang. In this one hour presentation, Mr. Lang, ENLASO's Chief Sales & Marketing Officer, will provide crucial information on how online dating site operators can make international dating a reality by going global, increasing market share, and by the same token build worldwide recognition and revenue.

This Webinar will cover the fundamentals of online dating and social networking site operators need to take into account when going into new markets and new languages. With intermittent humoristic examples, Lang discusses the following topics during his presentation:

  • International expansion
  • The prerequisite: internationalization
  • Culture vs. language
  • Localization and customization rather than simply translation
  • Adapting to different cultures, practices, and online payment methods
  • Case studies

Webinar: "Go Global and Localize the Online Dating Experience"
Date: Thursday, March 1, 2007
Time: 11:00 am - 12:00 Noon PST
Where: Your desktop
Register at: www.translate.com
Cost: Complimentary

Educational Webinars are part of ENLASO's commitment to providing long-term localization success through education and consulting. "Go Global and Localize the Online Dating Experience" is designed for online dating and social networking site operators responsible for the planning and execution of multilingual product development.

Yves Lang is a fifteen-year veteran of the localization industry and heads Sales and Marketing at ENLASO. He is the account manager for a number of ENLASO's online dating and social networking accounts and a sought after speaker in the industry. ENLASO has helped leading internet dating and social networking companies such as Match.com, Meetic, and SecondLife localize their sites into numerous languages, enabling them to reach millions of potential new clients worldwide.

About ENLASO Corporation
ENLASO Corporation, an ISO 9001 company with three decades of experience, provides clients with enterprise language solutions. ENLASO delivers multilingual solutions to the information technology, life sciences, legal, financial, gaming, social networking, aerospace, automotive, advertising, and telecommunications industries. Services include localization of software, Web sites, marketing communications, technical documentation, localization testing, and consulting and training.
For additional information, contact: Chris Raulf, ENLASO Corporation at (303) 516-0857 or by email at [email protected]