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ENLASO to host webinar on "A growing market: Non-English speakers in the US"

Wednesday, 21 June, 2006

BOULDER, CO, USA ENLASO Corporation, a provider of translation and localization solutions, today announced that it will present a live Web seminar June 29th, 2006, titled "A growing market: Non-English speakers in the US."

Part of ENLASO's educational Webinar series, "A growing market: Non-English speakers in the US" features ENLASO President John Watkins. John will present an overview of the evolving demographic trends within this growing market and highlight effective strategies used to communicate with the target audiences. Real-world examples highlight relevant considerations and effective strategies for translating and localizing content for this market. Topics covered include:

  • Identifying a growing market through demographics
  • Knowing your audience to communicate your message effectively
  • Understanding when you must translate your message
  • Implementing effective strategies for targeting the non-English speakers


Webinar: A growing market: Non-English speakers in the US
Date: Thursday, June 29, 2006
Time: 11:00 am - 12:00 pm PDT
Where: Your desktop
Register at: http://www.translate.com
Cost: Complimentary

This Webinar targets marketing managers, HR professionals, legal professionals, localization project managers, and product managers who are interested in communicating effectively with this market in the US.

John Watkins has an extensive background in product engineering and localization, having worked in international business for over 18 years. During his career, John has been heavily involved in software product development, human resource policies and procedures, and business process engineering. He spent 10 years in Europe, working at an international government agency to make the skies safer for air travel. At ENLASO, John guides employees to ensure customers receive consistent, high-quality localization services. John holds a M.Sc. from the University of Cincinnati.