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Debenhams Chooses Translations.com to Support Online Store Launch in Germany


Thursday, 16 August, 2012

NEW YORK and LONDON, August 16, 2012Translations.com, the world’s largest privately held provider of language services and translation-related technologies, today announced a relationship with Debenhams Retail PLC, the second largest department store chain in the UK. As part of a strategic initiative to better serve customers in international markets, Debenhams recently launched www.debenhams.de, the German version of its online retail store. Debenhams selected Translations.com to provide localization services and technology support through use of its GlobalLink suite of technology solutions.


Operating 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams is one of Europe’s largest retailers. Buoyed by strong growth, they decided to offer their website in additional languages, beginning with German, in an effort to better serve their non-English speaking customers.  


To help launch the first local language site, Debenhams selected Translations.com’s GlobalLinkglobalization management system. Utilizing the GlobalLink suite, including the suite’s flagship product, Project Director, Debenhams was able to coordinate localization of descriptions and associated information for 58,000 products from English into German. “By using Translations.com’s GlobalLink technology, we have been able to provide a fully localized online experience for our German customers, which will bolster the strength of the Debenhams brand and offer a better overall customer experience,” said Simon Forster, director, Debenhams.com.


“The ability to appeal to their German customers with top-quality localized content was a key priority for Debenhams,” said Phil Shawe, co-CEO of Translations.com. “We are proud to support them as they expand the excellent service provided through their online store."


About Translations.com

With annual revenues of over $300 million, Translations.com is a leading provider of enterprise localization services and technology solutions. From offices in more than 70 cities on five continents, Translations.com offers a full range of services in 170+ languages to clients worldwide. Translations.com’s
GlobalLink® Product Suite is used by more than 1,000 global organizations, including Hilton Worldwide, IKEA, Polo Ralph Lauren, Skype, and UPS. Translations.com is part of the TransPerfect family of companies, with global headquarters in New York and regional headquarters in London and Hong Kong. For more information, please visit www.translations.com.


About Debenhams

Debenhams is an iconic British department store group which was established over 200 years ago. Debenhams has a strong presence in key product categories including womenswear, menswear, childrenswear, home and health and beauty and offers its customers a unique and differentiated mix of exclusive own bought brands including Designers at Debenhams, international brands and concessions.


Debenhams has 171 stores in the UK, the Republic of Ireland and Denmark as well as 69 international franchise stores in 26 countries.  Debenhams products are available online at www.debenhams.com, www.debenhams.ie and www.debenhams.de as well as through iPhone, iPad, Android and Nokia apps.   


Designers at Debenhams include Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Roksanda Ilincic, Betty Jackson, Jonathan Kelsey, Carol Lake, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Jenny Packham, Pearce Fionda, Preen, Janet Reger, John Rocha, Jonathan Saunders, Lisa Stickley, Yukari Sweeney, Ashley Thomas, Eric Van Peterson and Matthew Williamson.


Debenhams was awarded “Multichannel Retailer of the Year” at the Oracle Retail Week Awards in March 2012.