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Companies in the Netherlands, Belgium, and Spain are collaborating in the development of a digital platform that provides customized diets

FoodFirst, a Dutch company, has chosen the Belgian firm Troades and the Spanish company iDISC to develop its new food portal.

iDISC Information Technologies, S.L.

Wednesday, 21 February, 2018


The platform, which offers customized food - and health - related content, will benefit from the participation of the prestigious international chef Rudolph Van Veen of ‘24 Kitchen’ channel, seen on the FOX network.

Once the user registers, providing his or her profile, objectives, and specific needs, the portal will prepare customized recipes and daily diets, while at the same time offering medical advice and introducing the user to the culture of health.

The project is designed to improve the life of people with eating disorders, allergies, and diseases affected by food, such as diabetes, as well people with no particular disorder who simply want to pursue a healthier lifestyle.

The web portal offers:

  • A chronological diet based on disorders and goals to be achieved
  • A printable shopping list that matches your daily menu
  • An extensive search engine for exploring the recipe books of renowned chefs
  • Articles related to medicine, sports, mental health, cuisine, etc.
  • Cooking courses that can be purchased either with the subscription or separately

The app offers:

  • A daily tip (push notification)
  • Today’s, yesterday’s, and tomorrow’s menu
  • A recipe book that allows the user to mark favourites
  • A shopping list (ingredients called for by the recipes)
  • Contact via a form + WhatsApp + Facebook Messenger
  • Editing of the user profile

This project is a good example of international cooperation, in line with best practices in this era of digital transformation, between FoodFirst Network: a new Dutch platform for distributing food - and health - related content, Troades: a Belgian consulting and digital marketing company, and IDISC: a Spanish web and app solution developer. 


About FoodFirst

FoodFirst is a new on-line communication platform. It is made by a team that was formerly working at 24Kitchen. Eating well and feeling well! With fresh food. We are adding your Food Profile and Health Goals information to create a personalised recipe - supported by doctors, personal trainers and, of course, cooks, we create the fittest ingredient relevance in your meals to help achieving your targets set.

To learn more, go to http://www.foodfirstnetwork.nl

About Troades

Troades is a consulting and marketing company that specializes in the digital sphere. We perceive the consumer from the standpoint of MULTISENSORY experience.  We help you to get relevant and timely information for your audience and we create the ideal cross-media experience.

We are proud of having been chosen by the “Food First” channel to offer a personalized focus in the world of websites and apps for “Foodies”. You can create YOUR OWN personalized menu with your preferences, lifestyle, allergies, etc.

Troades is a member of the Elevator Group, with offices and partners in Belgium, Spain and the United States, giving us access to an extensive network of international projects. 

Our industry reputation is supported by a long list of awards and recognitions.

To learn more, go to http://www.troades.es

About iDISC

iDISC Information Technologies was founded in 1987 to help companies publish and distribute their content in any language, on any device and in any format. To this end, we work with linguistic consultants as well as digital platform technicians in order to facilitate global communications, covering both content and the tools used for digital publication. In addition to its head office in Barcelona, iDISC has offices in Xalapa, Porto Alegre and Miami, and partners in other countries.

According to the United States consulting firm Common Sense Advisory, iDISC is one of the 10 most important companies in Southern Europe in the translation market and in the area of adaptation of technology products to different cultures.

To learn more, go to https://www.idisc.com