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Common Sense Advisory Adds Seasoned Localization Industry Executive Ben Sargent to Analyst Team

Tuesday, 16 May, 2006

Boston, MA, USA Common Sense Advisory, Inc. has seen a dramatic increase in the demand for independent consulting services on issues related to website globalization and global content management. To help meet this need, the Boston-area research and consulting firm has hired Ben Sargent as a senior analyst. In this role, Sargent will be responsible for leading business globalization, localization, and translation research initiatives as well as consulting on globalization assessment projects.

Prior to joining Common Sense Advisory, Sargent held positions at Lionbridge, Transclick, and iXL. He was also a member of the marketing team at International Communications where he was the founder and managing director of the Webstream & Interactive division. Throughout his career, Ben has worked for firms providing language services, developing computer-assisted translation technology, and creating global websites for large multinationals.

"We regularly help companies rationalize their global business requirements; advising them on technology and service offerings," said Renato Beninatto, the company's COO and VP of Consulting Services. "Ben's experience in services, technology, and website globalization adds to our expertise in providing real world independent research and consulting."

Common Sense Advisory's consulting clients include global companies from the information technology, medical device, telecommunications, consumer goods, and travel industries.

About Common Sense Advisory, Inc.
Common Sense Advisory, Inc. is an independent research firm committed to objective research and analysis of the business practices, services, and technology for translation and localization. The firm also provides hands-on consulting and training to global business teams. For more information, visit www.commonsenseadvisory.com. To subscribe to Common Sense Advisory's research, contact Renato Beninatto at [email protected].com or +1-866-510-6101.