Cleartrip Deploys TransPerfect’s GlobalLink OneLink to Reach More Arabic-Speaking Travelers
NEW YORK, July 23, 2013 – TransPerfect, the world’s largest privately held provider of language services and translation-related technologies, today announced that it will provide website localization services and technology for Cleartrip, the United Arab Emirates’ (UAE) leading online travel agent. The company will use TransPerfect’s language services and GlobalLink OneLink technology to support its expansion efforts targeting Arabic-speaking travelers, a segment in which several travel industry experts, including Euromonitor, IHS Research, and the World Travel Organization, predict a significant increase in business travel in 2013.
Cleartrip already serves several countries with significant Arabic-speaking populations and expects to see an uptick in travel activity throughout the region. In advance of its expansion, Cleartrip recognized a need to provide in-language information for these audiences. Specifically designed to help companies rapidly and cost-effectively launch global websites, TransPerfect’s GlobalLink OneLink detects changes to Cleartrip’s English website, routes them for translation, and then re-inserts completed translations automatically.
According to Tarique Khatri, Senior Vice President of Business Development for Cleartrip, “The Middle East traveler is evolved, discerning, and ever ready to embrace new technology. Our strategy is to ensure that our performance, expansion, and services match this growth. Partnering with the global best, we’re confident that TransPerfect’s GlobalLink OneLink will help us achieve this by creating a painstakingly localized site in Arabic. We’re eager to showcase throughout the region our ability to make travel simple, with comprehensive content, innovative technology, responsive customer service, and a travel platform that strives to just work better.”
TransPerfect Co-CEO Phil Shawe added, “Cleartrip is committed to providing relevant travel information in a clean, easy-to-use website. We’re glad to be a part of its multilingual strategy, and we look forward to supporting Cleartrip’s continued global growth.”
Ushering in a refreshingly simple approach to online booking, Cleartrip, one of UAE’s leading travel portals offers a comprehensive travel product customized for the GCC. Now also available in Oman, Qatar, Kuwait, Bahrain and Saudi Arabia, Cleartrip scours the internet for the most competitive prices on hotels and flights. With a fully functional Arabic site for its UAE and KSA customers, Cleartrip boasts of intuitive tools for hassle-free, faster transactions in just a few simple steps.
With annual revenues of more than $350 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in more than 80 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.