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California State University, Chico Offers Localization Certification Program

Tuesday, 14 February, 2006

Chico, California, USA - California State University, Chico College of Business, in partnership with the Globalization and Localization Association (GALA), The Localization Institute, and Austin Community College, is now offering a Localization Certification Program for students and professionals.

Localization is an emerging, multi-discipline field that focuses how organizations develop linguistically and culturally appropriate Web sites, software, marketing strategies and messages for a diverse global audience. Professionals charged with international marketing, translation, localization and other business functions must now possess a blend of industry-specific knowledge, technical e-business skills, language translation management experience, and a cultural understanding of the people and markets they serve.

The CSU, Chico Localization Certification Program addresses this need through the delivery of online and on-site instruction. Participants will start the program by accessing 45 hours of asynchronous online instruction which will provide an understanding of localization concepts related to conducting international business. The online instruction will be available starting April 5, 2006, and students will be able to cover the material at their own pace. Multilingual Computing, the leading publisher in the field, is supporting the development of the online content.

The second component of the Localization Certification Program is a three-day Summer Workshop, June 20-22, 2006, on the Chico State campus. The Summer Workshop features 24 hours of on-site instruction, discussions hosted by industry leaders, and an intensive, hands-on lab experience.

In addition to providing training in the field of localization, the certification program will also emphasize and include international e-business concepts and Web marketing.

International executives, project managers, business executives, product marketing managers, Web developers, user interface designers, entrepreneurs, translators, linguists, interpreters, technical writers, documentation managers, government officials, and small business owners interested in expanding into an international market would benefit from the CSU, Chico Localization Certification Program and are encouraged to attend.

“We have partnered with many significant contributors to the field to establish the program, and we look forward in providing an educational solution for those who sell and market products globally. As the country, and this region, attempts to expand its exports, this education becomes essential business knowledge,” commented Nitish Singh, CSU, Chico associate professor, director of the College of Business Localization Program, and author of The Culturally Customized Web Site.

Individuals who successfully complete the Localization Certification Program will receive a “triple” certification from California State University, Chico, the Globalization and Localization Association (GALA), and The Localization Institute and a special topic certification from Austin Community College. Academic credit is also available for degree-seeking individuals for an additional fee.

Enrollment is now open for the Localization Certification Program. Registration fee is $895 for those who enroll on or before April 5, 2006. To enroll, please visit http://www.csuchico.edu/localize or call CSU, Chico Continuing Education, 530-898-6105.

Media contact:
Joe Picard
California State University, Chico
Center for Regional and Continuing Education
[email protected]