Best Asia-Pacific website honors awarded to Globalization Partners International, Sid Lee and Marina Bay Sands.
Globalization Partners International (GPI), a provider of comprehensive document, software and website translation services, announced today that the new Marina Bay Sands website - www.marinabaysands.com, which was designed, developed and deployed in partnership with global interactive agency Sid Lee has won the Ektron 2010 All Stars Award for best Asia-Pacific Website.
Ektron All Stars Awards recognize the most innovative and effective uses of Ektron’s Web content management (WCM) platform by both customers and partners. Nominees were judged on the development and design of their site and their ability to use Ektron technology to solve business-critical issues with measurable return on their investment.
“The Marina Bay Sands website project included the full spectrum of tasks required to create and publish a multilingual global site from design and content management system implementation to localization and country-specific search engine optimization (SEO),” said Martin Spethman, Managing Partner, Globalization Partners International. “The revamped site required a flexible content management system and supports English, Indonesian, Korean, Japanese, Simplified Chinese, Traditional Chinese and Thai as well as other languages.”
Project tasks included:
• Ektron CMS overview, strategy, development and training
• English website design, development and testing
• Website globalization strategy
• Multilingual glossary and style guide development
• Translation and copy writing
• Country-specific multilingual search engine optimization (SEO)
• Localization QA and website testing
• Localization workflow training under Ektron for ongoing site maintenance
The website project will be featured in an upcoming book by website globalization expert Nitish Singh, PhD on “Localization Strategies for e-Business”, to be published in 2011 by Cambridge University Press”.
To learn more about GPI, Sid Lee and Ektron, and to download a detailed case study on the project, please visit www.globalizationpartners.com.
About Globalization Partners International (GPI)
Globalization Partners International, LLC provides document, software and website translation services in over 100 languages including Arabic, Chinese, French, German, Japanese, Korean, Portuguese, and Spanish. For more information please visit: www.globalizationpartners.com. You may follow GPI on Twitter, @GPITranslates.
About Sid Lee
Sid Lee is a multidisciplinary creative team of 250 artisans of many persuasions who work globally for top-tier clients including Adidas, Cirque du Soleil, Red Bull, MGM Grand and Four Seasons. With offices in Montréal, Amsterdam and Paris, Sid Lee’s people are passionate about embedding brands, products, spaces and services with meaning and resonance. Services include: Interactive marketing, experiential marketing, branding, advertising,and content. For more information, please visit http://www.sidlee.com.
ABOUT MARINA BAY SANDS PTE LTD
Marina Bay Sands is the leading business, leisure and entertainment destination in Asia. It features large and flexible convention and exhibition facilities, 2,560 hotel rooms and suites, the rooftop Sands SkyPark, the best shopping mall in Asia, world-class celebrity chef restaurants, a casino, Paiza Club for premium players and an outdoor event plaza. It will also have a museum and theaters in which “The Lion King” will be the first resident show. For more information, please visit www.marinabaysands.com.