AMD selects Capita as partner for channel marketing collateral localization
Capita Translation and Interpreting has been selected by AMD as its language partner to help develop content localized for AMD’s international markets. Capita will be localizing AMD’s channel marketing content, including sales and marketing materials, training courses, video content and more.
California-based AMD is a global semiconductor company with a presence in 31 countries. It builds high-performance computing, graphics, and visualization technologies, and prides itself on inspiring technological innovation.
Ensuring that its global communications remain as engaging and inspiring in other languages is of great importance to AMD. Capita’s localization services keep content fresh and relevant, using cutting-edge technology and highly-qualified linguists, as well as engaging local AMD stakeholders and in-country client marketing teams.
Patrick Gardiner, senior account manager for Capita Translation and Interpreting, said: “Capita specializes in helping the world’s leading IT firms with their localization needs. We are delighted to have been selected as AMD’s exclusive language partner for all channel marketing, giving its global offices the best access to our localization services.”
Gerald Youngblood, AMD senior director, said:“As a global brand, we need to partner with the best in the business, so we are excited to be working with a localization company of Capita’s pedigree. We look forward to the efficiencies Capita’s technology and processes will bring.”