Across Releases White Paper "Successfully Translating Marketing Content"
Karlsbad. In a new white paper, Across Systems GmbH describes how marketing managers can leverage multilingualism to develop the international market. With this white paper, the provider of translation management software addresses enterprises that are set to get positioned in new target countries. Readers are provided with valuable tips and check lists to support them in this endeavor.
Companies that plan to successfully market their products and services in other countries and languages face a number of translation challenges, such as the consistent use of terminology, lean processes, avoidance of redundant translations, and the selection of suitable terms—also for the search engine optimization (SEO).
To master this task efficiently, such a project must be based on a sound foundation from the outset. This especially includes the deployment of a translation management system (TMS) as a central platform. A TMS provides the needed components in the form of an integrated work and system environment for all internal and external parties involved. The new white paper of Across Systems describes the functions and benefits of a TMS.
One of the chapters focuses on the question why machine translation (MT) might not be the best choice for marketing texts. Moreover, the reader learns which cultural circumstances he should take into consideration in multilingual content and how he can make his website more attractive (keyword: SEO).
To download the white paper "Successfully Translating Marketing Content", go to https://www.across.net/en/knowledge/white-papers/successfully-translating-marketing-content.
Across reader contact:
Phone: +49 7248 925-425
About Across Systems GmbH:
With its smart software solutions, Across Systems assists enterprises and translators worldwide in successfully processing their translation projects. Customers from diverse industries use the Across Language Server and the Across Translator Edition to tackle their daily challenges when localizing technical documentation or marketing texts (e.g. in the field of e-commerce). With its crossMarket online platform, Across Systems offers all players in the localization industry easy access to contacts, projects, and tools.
The activities of Across Systems around the globe are managed by the company headquarters in Karlsbad near Karlsruhe, Germany. To align its solutions with user requirements, the software manufacturer closely collaborates with three advisory boards – the Corporate Advisory Board, the LSP Advisory Board, and the Translators' Advisory Board – as well as with a dedicated user group.
Use of the Across technology enables the implementation of transparent translation processes with a high degree of automation and maximum information security. Interacting systems can easily be connected with the help of Interfaces. This saves time for what matters – the creation of high-quality content in multiple languages.
Further information on Across Systems GmbH is available at https://www.across.net/