Closing a sale shouldn’t be difficult if you follow a sound process. In this session, Ito will share some of the strategic changes his company has implemented in their sales cycle and how those changes have impacted their numbers, customer satisfaction level, cross-department cooperation, and employee morale. Selling the right translation or localization solution means learning a customer’s critical business issues and truly understanding how your company’s offerings align with those needs – from business development all the way through production and billing/collection. The second half of this session will be an open discussion among suppliers on the topic.
A native of Japan, Aki Ito has been involved in the localization industry since 1996 in many different aspects of localization activities such as sales management, operations management, project management, Japanese language management and consulting, and translation memory tool management. He previously served on the GALA Board of Directors in 2005-2006 (and as chairman of the board in 2006). He has also served on the editorial board for MultiLingual Computing magazine.