Rebecca Petras presents the effective use of social media for language service providers. It's fun, exciting and fast-moving. It's also time consuming and always changing. So is social media worth it? Should you devote more time to interactive Web 2.0 tools or do they take valuable resources away from other marketing efforts? Learn about avoiding the pitfalls and making social media an effective tool in your marketing tool box. The session includes real examples of success and demonstrations of the most practical social media networks.
Rebecca Petras serves as public relations and marketing specialist for Globalization and Localization Association. In 2000, she founded Petras Associates, a corporate and brand strategic communications consultancy based in Seattle, Washington USA. She specializes in inbound marketing programs, content creation, and social networking strategies for technology and localization clients in the US and Europe. Prior to Petras Associates, she was a Vice President at Ketchum Worldwide, an international public relations firm.