Clients are increasingly asking LSP sales teams about Machine Translation (MT) solutions. Consequently, sales teams and project managers must skillfully field MT inquiries in order to win new business and to build and maintain trust with current clients. With numerous types of MT solutions in the marketplace, how can sales managers equip themselves with the right MT knowledge to provide effective translation solutions for clients spanning different industries, and with different translation quality and technical needs? This session provides insights from both technical and sales perspectives to help sales teams position MT information for various stakeholders, and enables them to reliably sell different types of MT solutions. Participants also learn the key factors relevant in determining a project's suitability for MT.
John’s background is in Machine Translation, an area in which he received a PhD from Dublin City University. Since then, he has focused on consulting and development of MT technology that has real practical applications and provides true value to its users. The foundations of Iconic Translation Machines are built on methods that John pioneered over almost a decade of research. His ongoing development and innovation in this area ensures that Iconic Translation Machines will continue to deliver cutting-edge translation technology.