For some it is hard to believe that large in-house teams of linguists still exist in corporations, considering the abundance of Language Service Providers nowadays. At Rotary, the in-house team not only had to find a way to stay relevant, but also change their approach by performing tasks beyond turning content from one language to another. This sessions will discuss how this transformation has occurred and what strategies were put in place to make it all happen.
I am passionate about the development and implementation of transcultural communication strategies to advance strategic initiatives and grow global brand presence. I firmly believe in the concept of rebranding the role of linguists and by doing so, I am proud to say that as the Global Communications team at Rotary, we build and grow global brand presence through the coordination of compelling global content by driving overall effective communications. I lead a team of very talented professionals who work to elevate the Rotary brand, and ensure that our global communication is strategic and aligned with the organization's overall objectives.