E.g., 07/11/2020
E.g., 07/11/2020
Free for GALA Members
$75.00 for Non-Members


Translation companies operating in more than one market typically have at least one sales person per location. But is this the ideal sales model or would a centralized approach work better? How can the manager ensure unified sales processes across diverse markets? Do local cultures influence selling techniques? If so, to what extent? Finally, which KPIs and metrics can be used to measure the sales team’s success? Inge will present a case study on Arancho Doc’s international sales team that consists of 9 sales people distributed in 4 offices across Europe. She will focus on the best practices that she applies and will discuss the advantages and disadvantages of managing and motivating a team at a distance.

Inge Boonen

Inge Boonen has been active in the localization industry since over 15 years. She is currently Sales Director at Arancho Doc focusing on providing value-added language services and solutions to her customers. Prior to joining Arancho Doc, Inge held various positions at a world top 20 language service provider, including project manager, account manager and sales person. With an academic background in languages and translation, and practical experience as a translator and proofreader, Inge is passionate about all aspects of the translation industry. Inge's ultimate aim is to support the global development strategy of her team's customers thanks to her in-depth knowledge, extensive experience and hands-on approach.