Video is the most powerful and effective communication medium known to humanity, delivering twice as many click-throughs online and five times higher retention, sell-through rates, and search engine result rankings than traditional text based media and storytelling. Language, however, continues to be a major barrier preventing the full power of video to be experienced by most of the 7 billion people in the world. As the video explosion continues, how will global brands, governments, NGOs, teams, and individuals communicate with the entire planet? This session will analyze language powered video technology, illustrating key markets and applications. Participants will walk away knowing how they can leverage the trends driving adoption and be able to better serve the needs of their industry and their stakeholders.
David Orban is Chief Innovation Officer of Dotsub, a web based platform for captioning and translating online videos that become easily indexed by search engines, discoverable, accessible, and engaging globally. He is also on the Faculty of and an Advisor to the Singularity University. David's personal motto is: "What is the question I should be asking?" Follow David @davidorban.