In the world of translation buyers both Asian and European market needs are well understood. We know that they have different market needs and we strategize to accommodate those needs. Can the same be said of Latin America? Perhaps not! In this presentation, Orla will talk about the Symantec experience of trying to develop a specific translation strategy for Latin America and how that compared to their experience in Europe and Asia. She will also talk about ongoing opportunities for Latin American translation suppliers from the buyer point of view.
This session was presented at think! Latin America Dublin, organized by CCaps and SpeakLatam.
Orla Clifford is a Director, Product Management, Symantec with the title of Director & Product Manager. Orla has worked in the IT industry for 14 years.