This presentation will present the case study of Latin-data, a communication and marketing agency that developed into a specialized LSP after being selected by SAP as the lead provider for translation into Latin American Spanish. Latin-data leveraged its expertise as a communications and marketing agency and chased opportunities, turning knowledge into business. This case study will examine the conditions and decisions that led to the company’s evolution and explore how other companies can find new markets and clients in Latin America. This session will be presented in Spanish with interpretation into English.
Fernando D'Aloia founded Latin-data in 2001. With prior experience as a journalist as well as a media and brand image analyst he excelled in marketing communications support for companies in many Latin American countries. He has positioned his firm as a regional leader in localization for marketing and corporate communications. Latin-data was selected as "leader provider" for SAP Language Services in 2009 and developed a unique cross training methodology which is applicable for several industries. Fernando is an active member at Translated in Argentina network.