Most localization professionals understand the critical importance of technology. But there are two major benefits of technology that are often overlooked by customers: transparency and trust. This session will reveal the importance of giving customers greater access to information about their translation projects; everything from real-time status to the ability to download their translation memory to the ability to see and interact with translators assigned to their projects. Participants will learn how these strategies can actually support client education efforts, build trust, and help create better client relationships.
Alison Toon is Senior Director, New Markets for Smartling. With more than two decades of experience managing complex translation and globalization projects, Alison strives to help diverse and complex enterprises to speak with 'one voice', regardless of language. In her past role at Hewlett-Packard, she successfully designed, implemented, operated and supported one of the most innovative and complex translation management technology programs yet, to achieve major cost-savings and efficiencies while reaching a more global market.