Why is transcreation suddenly appearing in supplier's service offerings? Is it really a response to demand? Or is it an attempt by suppliers to bridge the gap on the balance sheet in the face of price pressure? If it is here to stay, what's required to be successful at it? This mock debate will feature insights borne from experience plus results from a recent research project which sought to examine the opinions and expectations of both vendors and clients. Join us to explore the impacts that transcreation has on technology, workflow, collaboration, and the bottom line.
Klaus grew up with languages and computers in Austria and the US. He studied conference interpreting in Vienna and Monterey, California, and technical communication at Danube University Krems. After spending many years gaining experience in the US translation industry, Klaus founded Kaleidoscope as a consulting and software company for international documentation in 1996. Klaus regularly presents lectures and university courses on terminology and translation management in Austria and abroad. Follow Klaus @klauskaleidos.
Anita is co-owner and Head of Operations of eurocom Translation Services in Vienna, Austria’s largest and most innovative translation agency with a focus on technical, software, and marketing translations. She studied English and Communication Studies in Salzburg, Austria and at Queen’s University Belfast. Following the completion of her degree, she gained several years of work experience in project and people management in the UK and Austria before joining the translation industry in 2009. Follow Anita @translatethebiz.
Véronique is currently GALA Board Chair. She also hold the position of Chief Sales and Marketing Officer at Xplanation, a global provider of languages services and technology headquartered in Belgium. As a member of management, she is responsible for the company’s sales, marketing and account management strategies. Prior to joining Xplanation, Véronique held senior management roles at Moravia, Lionbridge and Stream International. Educated in France and Ireland, Véronique holds a double master’s degree in International Politics and Administration from the Université Grenoble as well as a Diploma in Public Relations from the Institute of Public Relations of Ireland.
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