Jack Welde discusses how Smartling's platform meets the challenges of today’s global businesses and how leading companies are leveraging Smartling’s technology to translate at the speed of today. This presentation includes case studies from Kionix, Viddy, Equinix, MeetMe and PalTalk. In today’s dynamic world, web pages and mobile apps are updated with every click or tap. The challenge for global companies is how to translate content fast enough across all platforms, in every language and location. Software has adapted to the demands of modern business with agile development, an iterative, incremental method that allows for rapid and flexible updates. Using a framework that maps out the development cycle, adaptive planning and collaboration of cross-functional teams, agile development is fast and efficient. This same approach must be replicated for translation and localization. Jack discusses the 5-step process for translating at the speed of today: 1.Process content via APIs. 2.Use customizable but structured translation workflows. 3.Contextualize your content. 4.Translate using modern, web-based tools. 5.Automatically deploy completed translations.
Jack is a technology early-adopter, serial entrepreneur, software patent-holder, product evangelist, and combat-decorated Air Force pilot.
Before founding Smartling, he served as SVP of Product at eMusic and COO/CTO at SheSpeaks and RunTime Technologies. He also co-founded Trio Development, a software company that created the first personal information manager, which was acquired by Apple in 1993. He holds a BS in Computer Engineering from the University of Pennsylvania, where he also studied linguistics and interned with Professor William Labov, and an MBA from Cameron University in Germany.
Jack was named one of Fast Company’s “Who’s Next” in 2011, and was named a 2013 NYC Venture Mentor by the New York City Economic Development Corporation.