All the indicators point at a booming translation industry and a rosy future: globalization is increasing, content creation is skyrocketing, consumers rely on content to make decisions. Translation volumes should therefore grow exponentially, companies should be willing to pay good money for translation, and more language combinations should become the norm in any translation project. Yet many statistics indicate that translation growth is losing steam. Is the industry missing an opportunity? Join this session to start a discussion about what is really going on in the industry and how we can unlock the next million zetabytes of content for translation.
Massimo Ghislandi is Vice President Sales & Marketing, Translation Productivity at SDL Language Technologies. A native of Italy, he is a business administration graduate from Bocconi University, Milano, and a member of the Chartered Institute of Marketing (MCIM). With over 15 years of B2B marketing experience, Massimo has held positions within product marketing management and marketing communications departments at various large international corporations including Avery Dennison and ITT Industries.He is now managing the world-wide sales and marketing activities for SDL Language Technologies where he has gained invaluable expertise on translation productivity and terminology technology as well as customer experience management.