Transcreation has become a new buzz word in the language services industry, but what does it really mean? This session examines the merits of transcreation in adapting and delivering a global advertising campaign appropriately and consistently for local markets and cultures.
Originally from Valencia, land of oranges and paella, Miguel is a charismatic leader at Hogarth London with a decade of project management experience in the language services industry. He has overseen the transcreation of high profile global advertising campaigns for some of the world's leading brands. He is a results and process-driven individual who strives to ensure operational efficiency whilst delivering the highest quality.