Gordon Husbands (Wordbank Ltd.), Hans Fenstermacher (TransPerfect / Translations.com) and Aki Ito (TOIN Corporation) discuss how and why a thorough internal marketing audit is essential to understanding your business. This session is a preview of the GALA 2010 panel discussion, “Not Your Same Old Differentiators: How LSPs Can REALLY Stand Out.”
A native of Japan, Aki Ito has been involved in the localization industry since 1996 in many different aspects of localization activities such as sales management, operations management, project management, Japanese language management and consulting, and translation memory tool management. He previously served on the GALA Board of Directors in 2005-2006 (and as chairman of the board in 2006). He has also served on the editorial board for MultiLingual Computing magazine.
Gordon is an Anglo-Scot, living in London and Spain. He has more than 27 years experience in successful international sales and marketing, consulting and business management, having worked for corporations such as BAe, EMI, GEC and Digital Equipment in Europe and the US. Gordon has been actively involved in the localization industry since 1995 and regularly publishes blogs on transcreation and global communication. An active and committed member of GALA, he is presently a partner, board member and Vice-president of Sales and Marketing at communications and advertising localization specialist Wordbank, based in London and Denver.
Hans is the founder of GALA, the world’s largest language-industry trade association, where he served as Chairman of the Board and CEO. Hans has been in the language industry for almost 35 years, beginning as an in-house translator and interpreter. He launched his own language-services business in 1994 and later sold it to TransPerfect Translations, where he was a global vice president for many years. Born in Germany, Hans speaks 6 languages and holds a B.A. from Princeton and an M.A.L.D. from the Fletcher School of Law and Diplomacy. He is also an Associate Fellow of the Society for Technical Communication. Hans is a passionate promoter of languages and speaks and writes extensively on the language enterprise.
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