When hiring business development managers, CEOs of localization companies often think there must be "black magic" involved in finding the right candidate: someone who fits within the company culture and will succeed in growing sales. This presentation will provide CEOs and management with important insights into growing their businesses plus common mistakes to avoid. Adam will introduce the risks and costs associated with hiring localization sales professionals, including how to identify the ideal candidate profile for your company. Afterwards, time will be allocated to illustrate the importance of a sales strategy and how it can be used as an "antidote" to reduce risks and costs, resulting in a successful sales team and solid growth.
Adam Blau is the owner Blau Consulting. He is an experienced strategist and firm believer that sales is an art that can be mastered by any company, regardless of size. Adam has worked with various globalization businesses to develop their sales and marketing strategies, and to transform strategies into actions that drive top-line growth. Today, Blau Consulting proudly serves clients across North America, Europe and Asia. Follow Adam @adam_blau.