Isha Sahu, Manager of Business Process Re-engineering and Audits at Braahmam Net Solutions Pvt. Ltd., highlights the challenges of meeting the quality and demands of the ever-growing localization industry in India. As a fast growing world economy, India is one of the largest consumers of electronics, software and hardware, education, medical, gaming and retail sectors. Every company trying into break this world market is met with the challenge of reaching these 1.2 billion people speaking different languages. Isha discusses a wide variety of challenges encountered on a daily basis to meet the quality and demands of the ever-growing localization industry in India including: Localization not being recognized as an industry by the Indian government; the lagging technology of the Indian localization industry; the dearth of CAT tool-educated translators; Unicode Operability and support; Language DTP of print and electronic data; and Mobile Industry challenges.
As Manager of Business Process Re-engineering and Audits, Isha Sahu has been responsible for rethinking and redesigning processes for bringing significant improvement in customer service especially influencing cost, quality, and turnaround time. Before this, she headed the Localization Business Unit at Braahmam for 4 years and was responsible for managing business for all large accounts.