Ray Reyes of Latitudes, Inc. examines the critical relationship between business strategy and sales activities. Learn how to establish and communicate sales initiatives that support corporate objectives; build sales channels; develop company-wide alignment; and implement the operational infrastructure, processes, and cultural values critical to long-term revenue growth. Step away from the notion that "any road will get you there" and learn why the alignment of sales activities and company strategy are critical to overall success.
Ray Reyes is the CEO of Latitudes, Inc., a Training, Coaching and Consulting company for the Localization Industry Mr. Reyes has 8 years experience in the Localization and Translation space, where he has developed corporate and sales strategies, built sales teams, developed and implemented new product launches, while increasing market share. In his role as CEO Ray’s focus is leading Latitudes' Consulting and Coaching services for Language Service Providers (LSP’s).