Succeeding in Southeast Asian Markets
Latifah Kusrini, Biraj Rath, Richard O'Keeffe & Phanitanan Sanitprachakorn
Monday, 24 March, 2014
Anchored by the steady rise in domestic demand, Southeast Asian economies are expected to grow by over 5% per annum in the next 5 years. This demand creates opportunity for LSPs that wish to diversify their revenue streams and their risk profiles. But there are many challenges in working with Southeast Asian languages ranging from availability of resources to problems with CAT tool support. At the same time, regional political instability makes business decisions difficult. This presentation provides a quick look at the language markets in Indonesia, Thailand, and SAARC countries (Srilanka, Bangladesh, Nepal, Myanmar, Pakistan, Afghanistan, Maldives, Bhutan) and will examine common challenges when working with these languages.
Latifah Elisa Kusrini has been translating since graduating from high school 34 years ago when she found a great passion for translation. In 1999 she entered the global market of the translation industry and has been managing Bahasa Bagoes Translation Services ever since.
Biraj Rath is one of the founding members of Braahmam Net Solutions in India, specializing in helping customer design and delivery of products and services for the Indian market. He works mainly with large multinational customers in education, training, software and telecom. Biraj has been instrumental in growing Braahmam with a global presence. He is an authority on localization of digital learning technologies with emphasis on multimedia. Biraj has delivered papers at Localization World, LISA, British Council Forums, CII and IIT. He has been a judge on the prestigious Brandon-Hall panel to review technically innovative e-learning products.
Richard O’Keeffe is a localization-industry professional with 14 years’ experience. Having worked in production roles for a number of LSPs in the UK, he moved to Thailand in 2005 and took up a position at EQHO Communications, eventually making the transition from production to sales. In his current role as VP Global Sales, Richard oversees the business development management team from all three of EQHO’s office global office locations.
Phanitanan Sanitprachakorn has been instrumental in guiding EQHO to 35% year on year growth over the past four years and to a place in Asia’s highest grossing vendors list. She recently oversaw EQHO’s ISO 9001:2008 certification, the opening of EQHO Laos, the formation of EQHO International and the successful implementation of several community-based initiatives including the introduction of Thai localization courses at Bangkok’s prestigious Chulalongkorn University.
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