In just one year, leading video platform Brightcove aggressively grew the company's presence in the EMEA and APAC markets through hiring local sales executives, establishing overseas offices, and localizing the company product and marketing materials. Schellenberg will chart Brightcove's successful journey in growing from a local presence to launching the company's three web properties in as many as 23 languages. Learn strategies from this case study, including overcoming internal opposition, creating a localization budget, building scalable localization processes, incorporating existing development, finding the right LSP and, finally, measuring the ROI of the investment.
Britta Schellenberg currently works as a Localization Manager at Brightcove in Cambridge, MA and is responsible for the localization of the website and the product as well as creating scalable localization processes. She grew up in Germany and received a linguistics degree from Rostock University. She went on to attend graduate programs in Comparative Literature and English in the US.