E.g., 07/14/2020
E.g., 07/14/2020

Spotlight on Africa: Business Opportunities in the World's Fastest Growing Markets

Reinhard Schäler, Tunde Adegbola & Dwayne Bailey

Tuesday, 26 March, 2013
Free for GALA Members
$60.00 for Non-Members


With literally hundreds of languages and rapidly developing commerce, infrastructure and social services, the African continent represents untold opportunities for language service providers seeking new markets. In this session, leading experts from Ethiopia, Nigeria and South Africa will share their knowledge on opportunities for language service providers in the world’s fastest growing African markets. They will report on their work and that of their colleagues in different regions, providing insight into the enormous scale and diversity of language-related activities in Africa.

Reinhard Schäler

Reinhard Schäler has been involved in the localization industry in a variety of roles since 1987, with a particular focus on research and publications. He has attracted more than €5.5 million in research funding and has published more than 50 articles, book chapters and conference papers on language technologies and localization. In 2009, he established The Rosetta Foundation.

Tunde Adegbola

Tunde Adegbola is a research scientist, consulting engineer and culture activist working in the areas of information and communication media systems as well as Human Language Technology (HLT). His research work focuses on computational tonology, within which he adapts language technologies to accommodate the tonality of African languages. He also works in localization for Nigerian languages including Hausa, Igbo, and Yoruba.

Dwayne Bailey

Dwayne Bailey works for Translate House, suppliers of expertise and creators of open source technologies designed to help organizations deliver value from community based localization. He is founder of Translate.org.za, a South African non-profit focused on software localization and language technologies for South African and African languages. Dwayne is also currently the Research Director for the African Network for Localisation.