GALA is pleased to share its new "How We Did It" series. In the first installment, learn how specialization can be a strategic response to a volatile marketplace and dwindling client-base. We examine the case study of GALA member Haymillian, an entertainment-focused media localization agency that pivoted boldly to re-focus and re-brand.
In a recent conversation with Haymillian’s managing director Aida Martirosyan, we discovered the key elements to their successful transformation.
GALA's "How We Did It" Series
Featuring success stories from within the GALA membership, the "How We Did it" series examines a variety of language industry strategies, technologies, and best-practices. The aim of the series is to provide actionable—and inspiring—information to the GALA membership to help language teams evaluate industry trends and processes.