The Hispanic Market is one of the largest minority segments in the United States with proven purchasing power and online presence. This session will explore the nuances of reaching and communicating with the U.S. Hispanic community online. It will examine language-based and geography-based SEO strategies and consider the merits and consequences of each approach. The presentation will also address best practices for on-site and off-site SEO and will demonstrate how to integrate your Spanish SEO strategy with pay-per-click campaigns, Search Engine Marketing, Social Media Optimization, and your existing overall marketing strategy.
Gustavo has over 15 years’ expertise using the internet to develop and grow businesses. He is an internationally recognized authority on multilingual SEO, social media and online marketing. He has spoken at the most important conferences on the internet and localization, including W3C, GALA, TAUS and Localization World. As the COO of Trusted Translations, Inc., Gustavo is in charge of production, sales and internet marketing.
Richard Estevez is the CEO and founder of Trusted Translations, Inc. he is an experienced executive with over 15 years of business and legal expertise and over 25 years of experience with translations. He is regarded as one of the foremost experts on the US Hispanic and Latin American markets and is frequently consulted by major news outlets.