Gary Muddyman, Managing Director and CEO of Conversis, shares some of the lessons his company has learned through their marketing successes and failures. Learn how to create a pragmatic paradigm for your SME and stand out in the crowd. In the five years since Conversis started, they have covered pretty much every form of marketing known to man, apart from TV or radio advertising. Through its experience with full page adverts in glossy magazines, pay per click advertising, SEO and the gamut of social media, Conversis has made some expensive mistakes and had some cheap thrills. After watching, you will understand why sometimes having a few beers down at the pub is better for your brand than wining and dining with the glitterati.
Gary founded Conversis in 2003. Prior to that, he spent 16 years working for HSBC Asset Finance U.K. Ltd, one of the largest banking and financial services organizations in the world, before spending 2 years as Director of Operations at K International, a boutique translation business. He is a previous Chair of GALA, is a regular speaker on all aspects of commercial globalization, an advisor to the APPG on Modern Languages and sits on the advisory boards of The Rosetta Foundation and Translators without Borders.