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Search Me! Can International Search Marketing Level the Playing Field for Smaller Companies?

Gordon Husbands, Gustavo Lucardi & Greig Holbrook

Wednesday, 30 March, 2011
Free for GALA Members
Free for Non-Members


Print is dying, and many corporate websites are overly large and moribund with technology geared towards churning out ever more content. But what exactly is the role of the website in today’s global, 24/7 online market? For your average LSP the role of ‘salesperson’ is the function that the website can best fill. This panel will present some best practices and discuss how LSPs can harness search marketing to increase awareness and generate new business from across the globe. 

Gordon Husbands

Gordon is an Anglo-Scot, living in London and Spain. He has more than 27 years experience in successful international sales and marketing, consulting and business management, having worked for corporations such as BAe, EMI, GEC and Digital Equipment in Europe and the US. Gordon has been actively involved in the localization industry since 1995 and regularly publishes blogs on transcreation and global communication. An active and committed member of GALA, he is presently a partner, board member and Vice-president of Sales and Marketing at communications and advertising localization specialist Wordbank, based in London and Denver.

Gustavo Lucardi

Gustavo has over 15 years’ expertise using the internet to develop and grow businesses. He is an internationally recognized authority on multilingual SEO, social media and online marketing. He has spoken at the most important conferences on the internet and localization, including W3C, GALA, TAUS and Localization World. As the COO of Trusted Translations, Inc., Gustavo is in charge of production, sales and internet marketing.

Greig Holbrook

Greig has worked in multilingual/international SEO (search engine optimization) for over nine years. Since 2003 he has been managing director of OBAN Multilingual, a company which has pioneered multilingual SEO, international PPC and cultural multivariate testing, and now has teams in 29 countries worldwide staffed by local online experts in each country. Greig’s passion lies in helping to create trade without borders so the full global potential of the web can be opened up. He has given numerous talks, presentations and training sessions for organizations such as E Consultancy, WTM, Eye For Travel, Ad-Tech and Travel Technology Initiative.