A vast number of language service providers do not have the resources to hire professional sales directors, leaving the top executive to occupy this role. The aim of this Master Class is to provide LSP owners and managers with insights and practical tips on managing their sales and business development staff. The course will cover topics on recruitment, compensation, and sales management processes that are often challenging to understand, yet are critical to success. The material is directed toward owners and managers of small to medium-sized LSPs, or those that do not have the resources to hire professional sales directors. However, the class is structured in a way that also provides insights for companies that do have sales directors, by providing an opportunity to evaluate their current programs and explore avenues for enhancement.
Adam is an experienced strategist and firm believer that sales is an art that can be mastered by any company, regardless of size. Adam has worked with various globalization businesses to develop their sales and marketing strategies, and to transform strategies into actions that drive top-line growth. Today, he leads One Hour Translation’s North American business development strategy and execution for the world’s largest online translation company.