Latin America is traditionally seen as the backyard of business — a great market to sell goods from the United States, Europe and Asia. With half a billion people and two languages, it is definitely an attractive region. However, brands like Chevron, Sara Lee’s Bakery, Entenmann’s, Burger King, Thomas’ English Muffins and Swift now belong to Latin American conglomerates that are expanding worldwide. Companies like Embraer export high value and technology to the world, instead of just commodities. Are you taking advantage of this opportunity? Are you really thinking Latin America?
This session was presented at think! Latin America Dublin, organized by CCaps and SpeakLatam.
Renato has over 30 years of executive-level experience in the localization industry. He has served on the executive teams for some of the industry’s most prominent companies, and co-founded the first market research company focusing on the language services space (Common Sense Advisory). He focuses on strategies that drive growth on a global scale. He specializes in making companies successful in global markets and in starting businesses that span across borders.