E.g., 04/05/2020
E.g., 04/05/2020

From RFP to Launch: Addressing the "How" of Implementation

Juan Cárdenas & Martha Geller

Wednesday, 30 March, 2011
Free for GALA Members
Free for Non-Members


You've made the strategic decision to enter into new international markets and have determined that a localized web presence remains critical. However, your past experience may have yielded unwieldy programs that have led to disappointing results. During this session, Hilton Worldwide will share practical insights addressing the "how-tos" of implementation that have helped contribute to their repeated success in launching into international markets. This session is intended for organizations that are looking to expand or restructure their current localization programs and/or new players in the industry.

Juan Cárdenas

Juan M. Cárdenas has been the director of localization at Hilton Worldwide overseeing the global strategy and execution of all internationalization and localization aspects of their online channels for the last four years. A translation and localization industry expert with more than 10 years experience, Juan's career has spanned multiple countries (Colombia, USA, Australia) and tackled diverse industries including hospitality, IT/software development and eCommerce.

Martha Geller

Martha has over 20 years of experience in the translation and multicultural communications industries. As Vice President for Translations.com, Martha oversees all Sales and Program Management for Translations.com's most strategic accounts. In her previous position at GlobalSight, Martha led the globalization strategy consulting team and sales efforts for the GMS. Prior to that, Martha was head of account services and sales for YAR, a leading multicultural communications agency.