E.g., 07/11/2020
E.g., 07/11/2020
Free for GALA Members
$60.00 for Non-Members


Your sales force is the lifeblood of your organization. How do you recruit and hire the right salesperson? What are the traits of successful, performance-driven salespeople? How do you know if somebody will fit within your corporate culture? Join Jenny Grajpel and Jessica Rathke, two dynamic sales professionals with over forty years of collective experience, as they address prickly issues such as performance, corporate culture, hiring and firing.

Jenny Grajpel

A 25-year veteran of sales spanning a wide variety industries, Jenny Grajpel has deep knowledge of the field and established strategies for working with customers and prospects. At text & form, she runs the day-to-day operations of the Toronto office and heads up North American sales for the language service provider. Since joining the company in 2008, she has successfully established and managed the sales, business development and marketing teams for the North American market.

Jessica Rathke

Jessica Rathke has 16 years of sales management, marketing and business development experience in the localization industry, both in the U.S. and Europe. Jessica's experience on both sides of the Atlantic has given her a unique perspective on managing and working in a remote, multi-cultural environment.