E.g., 11/13/2019
E.g., 11/13/2019

Publishing, Listening and Dialogue: The Anatomy of Social Media Translation

Gene Schriver

Monday, 26 March, 2012
Free for GALA Members
Free for Non-Members

Details

The web creates a perpetual experience for consumers to share ideas, experiences and common interests. When global brands communicate through social media, they publish, they listen, and they engage in dialogue. Unfortunately, when it comes to localization, these three categories of communication come with different tolerances for speed and quality. From online communities to listening technology, find out how to effectively handle each category of communication through a mix of MT, CAT, human translation, and even branding experts. Hear real case studies and add your voice to a session that will address this nascent, yet high-growth niche of the language industry.

Gene Schriver

Mr. Schriver is the founder and CEO of GLOBO, a full-service global language and cultural communications service provider, with a specialization in global marketing, social media, transcreation, and on-demand interpreting and translation services. Prior to founding GLOBO, Mr. Schriver led the growth of a small family company into one of the world’s largest telephone interpreting providers. His experience includes working with business and government in the U.S. and throughout the EU, and he regularly speaks around the globe, evangelizing innovation in language services and technology. Mr. Schriver received his B.A., cum laude, in Economics from Temple University, and his Juris Doctor from The Villanova University School of Law.