This session will teach basic public relations strategies and tactics that can be used by any language service provider to begin marketing their company and services. Topics will include: purpose of a PR campaign, structuring a PR campaign, developing messaging, working with the media, specific PR tools and how they work, and using the Internet and social media effectively. Don’t miss this opportunity to begin, or re-energize, your PR activities!
Rebecca manages and oversees all aspects of Translators without Borders’ work as its first program director. Previously she was a board member for Translators without Borders and served on the executive committee as the head of the marketing committee. Rebecca has more than 20 years of marketing and communications experience including handling public relations and marketing for the Globalization and Localization Association for five years.